Directive on the Management of Communications

Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media and web communications.
Date modified: 2016-05-12
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Appendix C: Mandatory Procedures for Public Opinion Research

C.1 Effective date

  • C.1.1These mandatory procedures take effect on .
  • C.1.2

    These procedures replace the following Treasury Board policy instruments:

    • Communications Policy of the Government of Canada ()
    • Procedures for Management of Public Opinion Research ()

C.2 Requirements

Planning and approval

When public opinion research activities are being considered, public service employees must consult with their Communications Branch, which will undertake the following:

  • C.2.1Coordinate the planning of contracted public opinion research projects, including the annual public opinion research plan and any amendments, with the Public Opinion Research Directorate of Public Services and Procurement Canada (PSPC) and the Communications and Consultations Secretariat of Privy Council Office (PCO);
  • C.2.2Consult with the Public Opinion Research Directorate of PSPC before conducting the research or issuing a contract;
  • C.2.3Notify the Public Opinion Research Directorate of PSPC and the Communications and Consultations Secretariat of PCO of unanticipated public opinion research projects not included in the annual plan; and
  • C.2.4Forward, on request, research instruments, analysis plans, survey data, data tables, reports and status updates to the Communications and Consultations Secretariat of PCO for review.

Contracting

When public opinion research activities are being considered, public service employees must consult with their Communications Branch, which will undertake the following:

  • C.2.5Work with the Public Opinion Research Directorate of PSPC to develop statements of work;
  • C.2.6Coordinate all procurement for public opinion research projects with the Communication Procurement Directorate of PSPC;
  • C.2.7Inform the Public Opinion Research Directorate and the Communication Procurement Directorate of PSPC before any changes to the original scope of work or any proposed amendments to the contract are made; and
  • C.2.8Submit documentation on contracted public opinion research activities to the Public Opinion Research Directorate of PSPC, including estimates, contracts, justification of the choice of supplier, amendments to contracts, information on contract values, information on the intended use of the research, and the dates of data collection.

Conducting and reporting

When public opinion research activities are being considered, public service employees must consult with their Communications Branch, which will undertake the following:

  • C.2.9Forward draft research instruments to the Public Opinion Research Directorate of PSPC for review;
  • C.2.10Ensure that executive summaries of public opinion research outline how results are expected to be used, as well as the total contract value of the research; and
  • C.2.11Provide to Library and Archives Canada and the Library of Parliament separate electronic copies in English and French of final reports and executive summaries of public opinion research for all contracted research projects within six months after the completion of any data collection.
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