Directive on the Management of Communications

Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media and web communications.
Date modified: 2016-05-12
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Appendix D: Mandatory Procedures for Social Media and Web Communications

D.1 Effective date

  • D.1.1These mandatory procedures take effect on .
  • D.1.2

    These procedures replace the following Treasury Board policies instruments:

    • Communications Policy of the Government of Canada ()
    • Standard on Social Media Account Management ()

D.2 Requirements

Management of web communications

When publishing to the Government of Canada's web presence, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

  • D.2.1Use the Government of Canada's web management platform tool to publish content;
  • D.2.2Follow the web management platform and mobile application processes as outlined by the principal publisher;
  • D.2.3Prepare web content in accordance with the Canada.ca Content and Information Architecture Specification and the Canada.ca Content Style Guide; and
  • D.2.4Ensure that equivalent information posted on digital channels and platforms about policies, programs and services is available on the Government of Canada's web presence.

Management of official social media accounts

When managing and creating official social media accounts, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

  • D.2.5Seek the approval of the head of communications to create all official social media accounts;
  • D.2.6

    Follow the prescribed processes outlined by the principal publisher when:

    • D.2.6.1Creating, configuring and disposing of official social media accounts; and
    • D.2.6.2Using the Government of Canada's social media platform management tool to manage official social media accounts and collect social media analytics.
  • D.2.7Ensure that official social media accounts are configured according to the Technical Specifications for Social Media Accounts; and
  • D.2.8Manage official social media accounts throughout their life cycle, including their planning, creation, configuration and implementation.
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